Orange is known for being, well, orange. Its whole persona uses the colour to brand the name, and as such it is certainly very simple and very memorable.
But how much do you really know about it? Do you rely on it simply as somewhere to get a new mobile phone? Or do you use their network and take advantage of the benefits it gives you?
Let’s find out a bit more about this company.
Where can I find their website?
The main website is at www.orange.co.uk. But you can also find an ‘about us’ page there that will tell you a little bit more about them.
Are they fairly new or have they been around for a while?
Orange actually began life back in 1994. You may remember the initial basic orange coloured ads that told us the company was coming.
In essence then it hasn’t really been around for a very long time. But with that said it has made such inroads into the mobile phone market that it feels as if it has been around for a lot longer.
Where did this provider originate?
Orange only spent six years based solely in this country before being bought by France Telecom. It has been there ever since.
Orange UK is registered in the UK, as you will see on their website. But Orange UK is a subsidiary of that big parent company. Orange operates in lots of countries and each one is a subsidiary of the main company.
Can you find out more about the company on their website?
Yes, they have an ‘about us’ page on the main website. The link is at the bottom of the page. This is where you can read all the latest news regarding the company, but there is a lot of history here too.
For example there is a good company overview section which tells you more about how they got started. The history of the company is also revealed in a more graphic form on this page. You can scroll down to see notable dates on a long timeline. These include being floated on the Stock Exchange in 1997, and bagging more than a million customers by the time 1998 came knocking.
They provide a lot of other more general information about what they do and how they have developed as well, so it is very informative.
Do they offer a lot of different plans?
Yes, the website shows you all the different plans they have available. They are changing these quite frequently too to enable them to be constantly competitive with regard to their rivals.
They have built up a selection of Pay As You Go and Pay Monthly offers that both appeal to a wide selection of customers. This is one of the reasons why Orange has managed to become so successful in the time they have been around. They take care to explore the market and find out what people want.
They have set up a number of plans you can opt for if you are a Pay Monthly customer. These are all designed to give different benefits depending on what you are after. Some are better for texting while others are better if you make a lot of calls.
If you become an Orange customer the chances are you will stay an Orange customer. That is probably why they have been so successful.
What is this network provider known for with regard to their services?
Perhaps the most famous perk you will get if you have an Orange phone or plan is the ‘Orange Wednesdays’ cinema tickets. This deal gives you two tickets for the price of one each and every Wednesday.
The promotion is also very well known for its adverts, which are commonly shown in cinemas before the film starts. As they are tailored towards a cinema viewing audience you can assume that they are very popular!
In conclusion
You can see that Orange is a very distinctive player in the market when it comes to mobile phones. The choice of colour and name could easily have backfired when it first started out well over a decade ago. But luckily for the company things have gone from strength to strength.
Perhaps it would be more interesting to look ahead and wonder how the next decade will pan out for them. As technology advances we can ponder over the next generation of network providers and their plans – but we feel sure Orange will be among them.